FUSIONscore™ Privacy Notice
FUSIONscore™ by Q Branch is committed to being clear about the personal information we collect, why we use it, who we share it with and the choices and rights available to you.
This Privacy Notice applies to people who use the FUSIONscore™ website, create FUSIONscore™ accounts, complete assessments, participate in company assessment waves or otherwise interact with the FUSIONscore™ service.
This notice should be read alongside our separate Confidentiality page, which explains how individual assessment responses are protected within company reporting.
Last updated: 6 September 2026
1. Who we are
FUSIONscore™ is operated by Q Branch Consulting Limited.
Registered office: 19 St Christopher’s Way, Pride Park, Derby, DE24 8JY, United Kingdom
Company number: 05886589
Privacy contact: transform@qbranch.consulting
Our data-protection role depends on the activity. For direct use of the FUSIONscore website and Leadership Baseline, Q Branch Consulting Limited generally determines the purposes of processing. For company assessment waves, responsibilities may also be governed by the agreement with the commissioning organisation.
2. Information we may collect
Depending on how you use FUSIONscore™, we may collect:
ACCOUNT AND CONTACT INFORMATION
- ·first name
- ·last name
- ·work email address
- ·job title
- ·company or organisation
- ·authentication/account information
ORGANISATIONAL INFORMATION
- ·sector
- ·approximate company size
- ·location or site information
- ·function or department
- ·organisational level
- ·tenure band
- ·other organisational metadata configured for an assessment
ASSESSMENT INFORMATION
- ·answers to FUSIONscore™ statements
- ·assessment completion status
- ·assessment-wave information
- ·derived scores and aggregate diagnostic measures
TECHNICAL INFORMATION
- ·IP address where collected
- ·device/browser information
- ·security logs
- ·login activity
- ·cookie or analytics information where applicable
- ·referral/source information
COMMUNICATION INFORMATION
- ·support enquiries
- ·account communications
- ·requests made to Q Branch
- ·preferences where collected
The categories above describe information the production service may process depending on how FUSIONscore is used.
3. Why we use personal information
We may use personal information to:
- ·provide and operate FUSIONscore™
- ·create and secure user accounts
- ·deliver Leadership Baseline reports
- ·manage Company Profiles
- ·send and manage assessment invitations
- ·record assessment participation
- ·calculate organisational results
- ·apply confidentiality thresholds
- ·provide eligible aggregate company reporting
- ·support customers and respondents
- ·maintain platform security
- ·prevent misuse or duplicate submissions
- ·improve the product and methodology
- ·understand website and product usage
- ·comply with legal obligations
- ·manage legitimate Q Branch client relationships
- ·send marketing communications where lawfully permitted
Assessment responses are not used to create unrelated individual marketing profiles.
4. Lawful bases
| PURPOSE | TYPE | LAWFUL BASIS | EXPLANATION |
|---|---|---|---|
| Provide account/service | [Account and service data] | [Contract and/or legitimate interests] | [To create accounts, deliver requested reports and operate the service.] |
| Company assessment participation | [Invitation, organisational and assessment data] | [Legitimate interests and/or the commissioning organisation’s applicable lawful basis] | [To administer a requested company diagnostic and provide confidentiality-safe aggregate reporting.] |
| Security/fraud prevention | [Technical and account data] | [Legitimate interests and legal obligations where applicable] | [To protect users, confidential responses and the integrity of the platform.] |
| Product analytics | [Usage and technical data] | [Legitimate interests and consent where required] | [To understand product usage and improve reliability and usability.] |
| Marketing | [Contact and preference data] | [Consent or legitimate interests where permitted] | [To send relevant Q Branch communications where the law allows and provide opt-out controls.] |
The lawful basis can differ by context, particularly for company-commissioned assessments. Contractual documentation with an organisation may provide additional detail about the parties’ respective responsibilities.
5. Company assessments
When your organisation invites you
If you participate in a company FUSIONscore™ assessment, your organisation may provide us with information needed to create or manage your invitation. This may include your work email address, your name where necessary, your organisational level, function, location or other relevant organisational information.
You should be given privacy information explaining how that data will be used. Your organisation may be able to see whether you have completed the assessment where necessary to manage participation. Individual assessment answers are not intended to be shown to ordinary company administrators.
Company reporting is subject to the confidentiality rules explained at /confidentiality
6. How assessment results are used
Individual assessment responses may be used to calculate:
- ·your private Leadership Baseline where applicable
- ·company aggregate scores
- ·pillar and driver results
- ·Leadership Reality Gaps
- ·knowledge-gap measures
- ·response-dispersion measures
- ·Red Flags
- ·eligible organisational comparisons
- ·assessment-wave trends
De-identified or aggregated information may be used to improve the FUSIONscore methodology, understand product performance and develop future benchmarking only where that use is lawful and does not expose individual employee responses.
Completing an assessment does not, by itself, opt an employee respondent into unrelated marketing.
8. International transfers
Some technology providers used to operate FUSIONscore may process or make information accessible outside the UK. Where this creates a restricted transfer under UK data-protection law, Q Branch will rely on an applicable UK adequacy regulation, appropriate safeguard or other lawful transfer mechanism. Where appropriate safeguards are required, these may include the UK International Data Transfer Agreement or UK Addendum together with the required transfer assessment.
You can contact us for more information about the safeguards relevant to your data.
9. How long we keep information
| DATA | RETENTION |
|---|---|
| Account data | [Kept while the account is active and then only for as long as needed for security, contractual or legal purposes.] |
| Leadership Baseline | [Kept while the account/report history is active, subject to deletion rights and any applicable legal or contractual requirements.] |
| Company assessment responses | [Kept for the period needed to provide assessment-wave reporting, trend analysis and agreed client services, then deleted or de-identified in line with the applicable retention schedule.] |
| Invitation records | [Kept while the assessment wave and related participation administration remain active, then retained only where needed for audit, security or contractual records.] |
| Security logs | [Kept only for the period reasonably required for security monitoring, investigation and platform integrity.] |
| Marketing records | [Kept until you opt out or the record is no longer required to evidence communication preferences.] |
| Support communications | [Kept for as long as reasonably required to resolve the enquiry and maintain appropriate business records.] |
When an account closes or a valid deletion request is accepted, information is deleted, de-identified or restricted in accordance with the applicable retention requirements. Some records may need to be retained for legal, contractual, security or dispute-resolution purposes, and residual backup copies may remain temporarily until normal backup rotation completes.
Retention depends on the type of information, the purpose for keeping it and any applicable contractual, legal or security requirement.
10. Security
We use technical and organisational measures intended to protect personal information against unauthorised access, alteration, disclosure, loss or misuse. These include access controls, role-based permissions, secure authentication, confidentiality thresholds and separation between raw employee responses and company reporting. Additional platform safeguards are provided by the technology services used to operate FUSIONscore.
No online service can guarantee absolute security, so controls are reviewed as the platform develops.
11. Confidentiality of employee responses
FUSIONscore™'s company reporting model is designed so ordinary company leaders and administrators receive eligible aggregate reporting rather than individual employee answers. Small groups and insufficiently populated metrics may be suppressed.
READ THE FUSIONscore™ CONFIDENTIALITY MODEL →Confidentiality and data protection are related but separate concepts.
12. Your data-protection rights
Depending on the circumstances and the lawful basis being used, your data-protection rights may include:
Some rights are subject to legal conditions or exemptions. We will explain the position if a requested right does not apply in full.
To exercise your rights, contact transform@qbranch.consulting.
13. Automated decision-making
FUSIONscore™ calculates diagnostic scores from questionnaire responses using a defined scoring methodology. The service is not used to make solely automated decisions about individuals that produce legal or similarly significant effects.
14. Marketing
Where Q Branch sends marketing communications, we do so only where a lawful basis permits it and we provide a way to opt out of future marketing.
Employee respondents do not automatically become Q Branch marketing contacts simply because their employer invited them to complete FUSIONscore™.
16. Children
FUSIONscore™ is designed for professional and organisational use and is not intended for people under 18.
17. Complaints
If you have a privacy concern, contact transform@qbranch.consulting so we can investigate it.
Where UK data-protection law applies, you also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority.
18. Changes to this notice
We may update this Privacy Notice when FUSIONscore™, our technology or applicable legal requirements change. The current version and last-updated date will always be published on this page. Material new uses of personal data should be communicated appropriately before they begin.